In Geneva, February 1926, a watch dealer and maker, the house of “Veuve de Philippe Hüther”, registered the trademark “The TUDOR” for Rolex founder Hans Wilsdorf. The house transferred the brand to Wilsdorf in 1936. Following the Second World War, Hans Wilsdorf recognized this was a perfect time to branch out and give “The TUDOR” it's own identity. Therefore, on March 6, 1946, “Montres TUDOR S.A.” was created; a brand specializing in models for men as well as women. These timepieces were guaranteed the technical, esthetic and functional characteristics by Rolex, who was also responsible for the distribution and after-sales service.
“For some years now, I have been considering the idea of making a watch that our agents could sell at a more modest price than our Rolex watches, and yet one that would attain the standard of dependability for which Rolex is famous. I decided to form a separate company, with the object of making and marketing this new watch. It is called the TUDOR watch company.”
A TUDOR watch is the epitome of micro-precision, an example of the highest technology in all of its components, which have been tested to the smallest detail... to the level of obsession. Take time to study the movement of this living, pulsating timepiece, whose esthetics and performance stand up to the mosting demanding of activities, all while remaining pleasing to the eye. This precision mechanism's exceptional materials, stylish design and durability, make each watch a unique item.
Lady Gaga has turned celebrity into a comprehensive art form. This global fashion icon makes deliberate decisions in her choice of outfit, understanding each can become an art performance in its own right, therefore the selection of accessories is crucial. Lady Gaga might choose to wear three or four watches on one wrist, but when she opts for just a single statement, her choice is the Black Bay 36. This sporty, fashionable timepiece follows the Black Bay collection, just in a smaller design. She favors both the blue dial and the black dial versions.
David Beckham favors the Black Bay Bronze, a 43-mm divers’ watch. This timepiece takes its inspiration from TUDOR history and is fitted with Manufacture Caliber MT5601. Beckham also chooses to wear the Black Bay Chrono, whose design reflects TUDOR’s diving and motorsports heritage. This watch is a COSC-certified chronograph, with column-wheel manufacture caliber.
David Beckham favors the Black Bay Bronze, a 43-mm divers’ watch. This timepiece takes its inspiration from TUDOR history and is fitted with Manufacture Caliber MT5601. Beckham also chooses to wear the Black Bay Chrono, whose design reflects TUDOR’s diving and motorsports heritage. This watch is a COSC-certified chronograph, with column-wheel manufacture caliber.
TUDOR released a short film, showcasing Jay Chou's creative and outgoing spirit. It shows him daringly driving a sports car and drifting through time on an historical oval racetrack in Montlhéry, France. The film was inspired by Jay Chou creations of magical worlds with his art and epic '80s cinematic stories of time travelling and ignites discussions on famous images of history impact creativity in today's watchmaking, music and other art forms. His most dedicated fans will also identify a homage to one of Chou's previous films where he portrays a car enthusiast.
