The Maurice Lacroix Aikon #Tide Quartz White (AI2008‑BBB11‑300‑0) blends modern Swiss precision with eco-conscious design. The 40 mm round case, crown, bezel, caseback, end‑pieces, and buckle are crafted from #tide ocean-bound upcycled plastic reinforced with glass fiber—a material that’s twice as hard as regular plastic and much more durable, while slashing carbon emissions. A textured white dial adorned with a subtle “vagues du Jura” wave pattern presents a clean, luminous-equipped interface, complete with a date window at 3 o’clock. The movement is Swiss-made quartz, protected under scratch‑resistant sapphire crystal with anti-reflective coating. With 100 meters of water resistance, screw-down crown, and the brand’s Easy Strap Exchange system paired with a white rubber strap, the watch offers both practical versatility and lightweight comfort. Crafted using approximately 17 recycled plastic bottles (including packaging), this model reflects Maurice Lacroix’s commitment to sustainable luxury